
We know it sounds cliché, but life is all about creating beautiful memories.💙 Our mission is to give you access to unbeatable deals that let you enjoy unique and affordable experiences in Dining, Activities, Wellness & Beauty, Accommodations, and more—all nearby. This way, you can discover new places and experiences at prices accessible to everyone, without compromising on quality.
We are a discount platform where you discover unbeatable deals in your area every day. Over the years, we have provided more than 85 million people with unforgettable experiences. Our goal is to let even more consumers enjoy a new and surprising Social Deal adventure every day, alongside friends, family, or colleagues. We achieve this by offering competitively priced deals with a focus on excellent service that is friendly to both customers and entrepreneurs. We always guarantee the highest quality, ensuring that every experience is unforgettable.
With a team of over 400 employees, including 150 dedicated customer service representatives, we are always here for you. Our staff works from 7:00 AM to 11:00 PM, so we can assist you at any time of day. Whether you are a partner or a consumer, we are here to help you quickly. We are available seven days a week, and you never have to wait long; you'll have someone on the line within 15 seconds. You can reach out in whichever way you prefer—via WhatsApp, email, phone, or our social media channels. It’s no wonder we score a 9.4 on Trustpilot; quality service is truly a priority for us.

The story of Social Deal began with two college friends, Bart and Rens. Two buddies with a youthful dream. Focusing on filling empty spots in the hospitality industry, Social Deal was born. Bart and Rens saw an opportunity to connect consumers with local dining establishments through attractive deals. What started as a small idea grew into a serious business, as they worked day and night in the early years to realize their vision. In the years that followed, they expanded the company into a significant player in the market, now boasting over 60 million users and partnerships with more than 83.000 partners both domestically and internationally. Social Deal has evolved into an innovative platform that helps consumers enjoy local deals daily while simultaneously supporting entrepreneurs.
In October 2024, after successful expansions in the Netherlands, Belgium, and Germany, Social Deal took its first steps in France with a launch in Lille. This city was a strategic choice: dynamic, fast-growing, and conveniently located near Belgium, a market where Social Deal is already well-established. The launch was carefully prepared, with the offerings tailored to the preferences of Lille residents. It was supported by targeted campaigns on social media, in the press, and through collaborations with local businesses. Since the launch, Social Deal has continued to grow in France. More and more partners are joining, sales are rising, and brand awareness is growing in the Hauts-de-France region.
On February 17, 2011, our adventure began with the launch of the website featuring the very first Social Deal in Maastricht. In February 201 we expanded to Belgium with a launch in Hasselt. Then, in February 2013, Germany followed with the opening of Aachen. Since that moment, we’ve never stopped breaking records, forming new partnerships, and making both our partners and consumers happy every day. In these early years, we reached an unprecedented milestone of 1,000,000 vouchers sold. Curious to see what our website looked like back then? Check it out here on the right!
In 2014 and 2015, we took our first big steps toward further growth. We moved to a larger office in 's-Hertogenbosch. This year was also special because we celebrated the launch of our app. With this, we made it even easier for our consumers to discover the best deals in their region. 2014 was also the year we offered deals in Germany for the first time. A significant step toward the international market, which left us wanting more.
2020 was the year of expansion. With over 200 employees, we outgrew our old office and moved once again to a larger building in 's-Hertogenbosch. A building that perfectly matches our growth ambitions. Additionally, we sold our 30,000,000th voucher and our app was downloaded a remarkable 7,000,000 times!
In September 2023, we celebrated a wonderful milestone; 12.5 years of Social Deal. This year, we also acquired our competitor 'De Leukste Deal', launched the physical Social Deal gift card, appeared in the newspaper with advertisements for the first time, and launched Social Deal Excellent; a platform with deals for high-class restaurants. And as the icing on the cake, we sold our 50,000,000th voucher. Wow, what a year!
After the Netherlands, Belgium, and Germany, we proudly announced a new country where our consumers can enjoy Social Deal at great prices: France! In addition, this year we strengthened our position by acquiring three strong competitors: 'WowDeal', 'Het Laatste Tafeltje', and 'Dagpas'. We eagerly look forward to everything the future has in store for us!
From 's-Hertogenbosch, Hasselt, Lille, and Rees, our team of 400enthusiastic employees strives every day to offer you the best and most unique experiences. The team in Belgium consists of 12 Flemings, 2 Brussels residents, and 8 Walloons, with a strong focus on sales.
Want to contribute to our mission and the impact we make for consumers and partners? We are always looking for passionate and motivated individuals who share our values and want to strengthen our team. Check out our vacancies and discover how you can become part of our rapidly growing Social Family.